25 Best Marketing Books You Should Be Reading

25 Best Marketing Books You Should Be Reading

Discover the 25 best marketing books for digital marketers. Gain insights, master strategies, and propel your marketing career with these must-read titles.

Throughout my reading journey, I’ve encountered numerous marketing books, some of which left much to be desired. Despite these disappointments, a handful of books have revolutionized my marketing approach. This post aims to provide a comprehensive list of the finest marketing books available to save you from sifting through the subpar ones.

As I reflect on my eight-year journey in marketing, I can confidently say that nothing has propelled me to a new level of insight and knowledge like marketing books. They’ve been the catalyst for my dream 6-figure job in marketing, my digital nomad lifestyle, and my sense of fulfillment in my career path. Their transformative power is genuinely inspiring.

Okay, maybe I’m being dramatic in saying that books did all that. But they did make me stand out when I had conversations about marketing.

As a medium, reading offers unique benefits that have significantly improved my mental health and rewired my brain. It’s an active way to consume content, engaging your mind in a way that listening or watching can’t. This unique aspect of reading is what makes it so intriguing and enlightening.

Introduction: Best Marketing Books

25 Best Marketing Books You Should Be Reading
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In today’s world, various forms of media, such as YouTube videos, podcasts, and TikTok, have their valuable place and time. However, many of these modern content consumption methods may be contributing to a decrease in our attention spans. I have observed that reading has the opposite effect on me – it helps restore and improve my attention span, allowing me to focus better on other tasks. While I may not have scientific evidence to support this claim, it is based on my experiences and observations.

Moreover, when it comes to marketing books to consider reading, I highly recommend the following three titles for this year:

  1. Breakthrough Advertising
  2. The 22 Immutable Laws of Marketing
  3. Scientific Advertising

You can continue scrolling if you’re interested in discovering additional marketing books.

Why Read Marketing Books?

In today’s digital marketing world, self-proclaimed gurus promote a constant stream of information. It’s often difficult to determine whether this information is genuine, original, or regurgitated elsewhere. The question arises: what is the most effective way to learn marketing? Should one pursue a marketing course, delve into a book, or explore both avenues? This can be a perplexing decision.

It’s worth noting that many of today’s marketing “influencers” often echo principles and strategies that have been well-documented in books for centuries. As mentioned previously, reading is an actively engaging form of learning. It compels the brain to concentrate solely on the task at hand.

Consider how effortless it is to listen to a podcast, take a leisurely walk, and admire nature simultaneously. In contrast, reading requires a heightened level of focus. It necessitates the brain to work harder, creating a more immersive experience and a deeper understanding of the material, consciously and subconsciously.

When authors write marketing books, they do so with a level of thoughtfulness and care that is unparalleled. The process of writing a book takes time and dedication, ensuring that the words on the page are well-considered and insightful. This reassurance about the credibility of marketing books should instill confidence in their value.

When we immerse ourselves in a book, we are delving into the intricate web of thoughts and ideas that originated in the author’s mind. Bringing those ideas to life is a deeply personal and challenging journey for the author. They invest countless hours and intense mental effort in drafting, refining, and perfecting their work, understanding that it will be scrutinized and appreciated by readers around the globe. This is what makes books genuinely magical.

Which Books Should I Read for Marketing?

When it comes to marketing, it’s essential to have a solid understanding of consumer behavior, advertising, copywriting, sales, pricing, and branding. The best marketing books delve into these topics, providing valuable insights into what motivates people to make purchases, how to reach potential customers effectively, and how to generate excitement about your product or service.

For beginners, it’s crucial to start with the fundamentals. The first ten books on the list I’ve provided cover these basics thoroughly. As you advance in your marketing career, becoming an expert in a specific area, such as SEO, content and email marketing, advertising, or social media, is essential.

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Image by StockSnap from Pixabay

As a marketer, having a broad knowledge base while specializing in an area that genuinely captivates you is beneficial. This unique combination will make you a stand-out candidate when seeking employment opportunities.

Without further ado, let’s explore some of the top marketing books to help you become a well-rounded and specialized marketing professional.

Top 25 Best Marketing Books You Need to Read in 2024

25. Scientific Advertising by Claude Hopkins

“Scientific Advertising” by Claude Hopkins, written in 1923, is a foundational book for understanding advertising principles that remain relevant today. It delves into processes like split testing, loyalty programs, and coupon-based tracking, emphasizing the importance of testing and measuring results to refine advertising strategies. This book is available on Amazon, Barnes & Noble, and most major bookstores.

24. Breakthrough Advertising by Eugene Schwartz

First published in 1966, “Breakthrough Advertising” by Eugene Schwartz focuses on the different stages of customer awareness and how to craft resonating marketing messages. It is a go-to for understanding advanced copywriting techniques and customer psychology, packed with insights on moving customers from one stage of awareness to the next. You can find it on Amazon and the book’s official website for the best price.

23. The Copy Book by D&AD

“The Copy Book” features lessons from 53 award-winning copywriters, each offering insights and examples of their best ads. This combination of tips and ad examples makes it inspiring and actionable, an excellent resource for improving your copywriting skills. It is available on Amazon, Strand Book Store, and other major book retailers.

22. Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney

“Play Bigger” is a guide to creating and dominating a new market category. It shows how to become a category leader, making your competition irrelevant, and provides a framework for defining and owning a market space. This book is particularly relevant to digital marketers as it offers strategies for standing out in a crowded digital landscape. It is available on Amazon and other major bookstores.

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Image by Pexels from Pixabay

21. Content Design by Sarah Richards

“Content Design” by Sarah Richards focuses on designing content that communicates effectively online. This book is a must-read for marketers involved in web design and content creation, providing practical advice on making content accessible and engaging. It’s a book that offers theoretical insights and actionable tips that can be immediately applied to your marketing efforts. It is available on Amazon and Book Depository.

20. The Greatest Salesman in the World by Og Mandino

Og Mandino’s book is an inspirational tale that follows the journey of a humble camel boy who transcends his poverty to attain a life of prosperity by applying timeless sales principles. This iconic book has profoundly impacted modern sales strategies and is renowned for its engaging storytelling style, making it both instructive and enjoyable for readers. Whether you’re an experienced marketing professional or just starting out in the field, “The Greatest Salesman in the World” offers valuable insights and can be purchased from various retailers, including Amazon.

19. Epic Content Marketing by Joe Pulizzi

“Epic Content Marketing by Joe Pulizzi introduces the world of content marketing and SEO. As one of the first books to set the foundation for content marketing strategies, Pulizzi’s insights help readers create valuable, engaging content. It is available on Amazon and Barnes & Noble.

18. How to Launch a Brand by Fabian Geyrhalter

“If you’re looking to build a strong brand identity, “How to Launch a Brand by Fabian Geyrhalter is a step-by-step guide perfect for brand marketers and early-stage founders. The book includes practical exercises to help you define your brand. It is available on Amazon and other major bookstores.

17. Dotcom Secrets by Russell Brunson

Dotcom Secrets by Russell Brunson provides internet marketing and online selling strategies. Essential for beginners in digital marketing, Brunson’s step-by-step guide helps you understand online sales funnels. This book is available on Amazon and through the book’s official website.

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Image by Pexels from Pixabay

16. Read Me by Gyles Lingwood and Roger Horberry

“Read Me focuses on effective copywriting and creating sticky headlines. Full of case studies and techniques for writing compelling copy, this book is visually engaging with plenty of real-world examples. It is available on Amazon and major bookstores.

15. Building a StoryBrand by Donald Miller

“Building a StoryBrand by Donald Miller introduces a seven-step storytelling framework for brand marketing. Miller’s approach is efficient and easy to implement and helps brands clarify their message and connect with customers. This book is available on Amazon and Barnes & Noble.

14. This is Marketing by Seth Godin

“This is Marketing by Seth Godin discusses using marketing to solve customer problems. Godin modernizes fundamental marketing concepts for the digital age, emphasizing empathy and understanding in marketing. The book is available on Amazon and other major book retailers.

13. Hooked: How to Build Habit-Forming Products by Nir Eyal

“Hooked by Nir Eyal explains how to create products that keep users returning, focusing on user retention and word-of-mouth growth. The Hook Model presented in the book is widely used in product design. This book is available on Amazon and Barnes & Noble.

12. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

This book by Al Ries and Jack Trout covers foundational marketing principles. Despite being pre-internet, its principles remain relevant, offering timeless marketing wisdom. This book is available on Amazon and other major bookstores.

11. Hacking Growth by Sean Ellis and Morgan Brown

This book by Sean Ellis and Morgan Brown delves into growth marketing strategies for tech startups. The book stresses the significance of quick expansion in the digital age and provides practical guidance for marketers looking to speed up their growth. It is available on Amazon and Barnes & Noble.

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Image by Pexels from Pixabay

10. Intercom on Marketing by Intercom Team

“Intercom on Marketing shares lessons from Intercom’s growth. Practical for launching products and acquiring first customers, the book offers insights into customer communication and engagement. It is available for free on Intercom’s website (opt-in required).

9. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

“Blue Ocean Strategy advocates creating new market spaces, focusing on making competition irrelevant. The book provides a strategic framework for innovation. It is available on Amazon and other major bookstores.

8. The 1-Page Marketing Plan by Allan Dib

“The 1-Page Marketing Plan” by Allan Dib is an insightful and practical book that provides an easy guide to creating an effective marketing plan. The author’s approach is easy to follow, making it accessible for beginners and experienced marketers. The book empowers readers to develop a solid marketing plan by breaking down complex marketing strategies into manageable steps. This valuable resource is found on popular online platforms such as Amazon and Barnes & Noble.

7. Upstream Marketing by Tim Koelzer

“Upstream Marketing by Tim Koelzer discusses comprehensive marketing principles. The book goes beyond digital marketing to help businesses offer the best solutions to their customers by emphasizing the broader picture. It is available on Amazon and major bookstores.

6. CMO to CRO by Mike Geller, Rolly Keenan, and Brandi Starr

“CMO to CRO focuses on revenue operations, which is essential for understanding the business side of marketing. The book offers insights into transitioning from a CMO to a CRO role. It is available on Amazon and Barnes & Noble.

5. Crushing It! by Gary Vaynerchuk

“Crushing It! by Gary Vaynerchuk provides insights into social media marketing and personal branding. Vaynerchuk’s motivational style offers a contemporary view of social media strategies, Vaynerchuk’smaking it an engaging read. This book is available on Amazon and other major book retailers.

25 Best Marketing Books You Should Be Reading
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4. Invisible Influence by Jonah Berger

“Invisible Influence by Jonah Berger examines the hidden forces shaping consumer behavior. Providing numerous examples of influential factors, the book helps marketers understand the subtle factors that drive decisions. It is available on Amazon and Barnes & Noble.

3. Influence: The Psychology of Persuasion by Robert Cialdini

“Influence by Robert Cialdini explores the psychology behind persuasion, which is fundamental for understanding consumer behavior. Cialdini’s principles of persuasion are widely used in marketing and sales. This book is available on Amazon and other major bookstores.

2. Made to Stick by Chip Heath and Dan Heath

“Made to Stick explains why some ideas stick and others don’t. Great for creating memorable marketing messages, the book provides a blueprint for crafting sticky ideas. It is available on Amazon and Barnes & Noble.

1. The ONE Thing by Gary Keller with Jay Papasan

“The ONE Thing by Gary Keller focuses on productivity and prioritization, helping marketers focus on what truly moves the needle. The book offers detailed advice on streamlining your efforts and maximizing results. It is available on Amazon and major book retailers.


In addition to advancing your marketing career, reading has numerous benefits. Immersing yourself in marketing literature enhances your marketing skills and improves your critical thinking, writing abilities, execution skills, and reading speed. Moreover, it has the potential to ignite groundbreaking visions and drive your career to new heights, as it has for me.

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Image by Pexels from Pixabay

If you’re looking for a shortlist of must-read books for this year, I suggest the following (in sequential order):

  1. Breakthrough Advertising
  2. Scientific Advertising
  3. Dotcom Secrets
  4. Building a Story Brand

To achieve a successful marketing strategy in 2024, please begin by reading any of the following books. By incorporating these into your list of marketing reads, you stand to gain valuable insights and knowledge.

FAQs About the Best Marketing Books You Should Be Reading.

  1. What is the best book for online marketing?
    • “Breakthrough Advertising is highly recommended for understanding the principles of advertising that can be applied to online marketing. Pair it with “Dotcom Secrets for a more digital-focused approach.
  2. Why should I read marketing books?
    • Marketing books provide in-depth knowledge, foundational principles, and actionable strategies that are often more thoughtful and comprehensive than blog posts or videos.
  3. Are marketing books still relevant in the digital age?
    • Many marketing books cover timeless principles and strategies applicable across different mediums, including digital marketing.
  4. What are the advantages of reading marketing books?
    • Reading marketing books can improve your knowledge, strategic thinking, writing skills, and overall marketing execution.
  5. Can marketing books help with specific marketing skills?
    • Yes, there are books focused on various aspects of marketing, such as copywriting, branding, content marketing, and growth hacking.
  6. Is it better to read books or take marketing courses?
    • Both have their advantages. Books offer deep, thoughtful insights, while courses can provide practical, hands-on learning experiences.
  7. How do marketing books compare to online content?
    • Books are more comprehensive and thoughtful, as they often take months or years to write, whereas online content can be more immediate and sometimes less detailed.
  8. Which marketing book should I read if I’m interested in branding?
    • “Building a StoryBrand and “How to Launch a Brand are excellent choices for understanding and developing a solid brand identity.
  9. What is the most influential marketing book?
    • “Breakthrough Advertising by Eugene Schwartz is often cited as one of the most influential marketing books, particularly for its insights into copywriting and consumer psychology.

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