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Google’s smart home sell looks cluttered and incoherent

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Google’s smart home sell looks cluttered and incoherent. If any aliens or technology ingenues were trying to understand what on earth a ‘smart home’ is yesterday, via Google’s latest own-brand hardware launch event, they’d have come away with a pretty confused and incoherent picture.

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Google’s smart home sell looks cluttered and incoherent

Google's smart home sell looks cluttered and incoherent

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The company’s presenters attempted to sketch a vision of gadget-enabled domestic bliss but the effect was rather closer to described clutter-bordering-on-chaos, with existing connected devices being blamed (by Google) for causing homeowners’ device usability and control headaches — which thus necessitated another new type of ‘hub’ device which was now being unveiled, slated and priced to fix problems of the smart home’s own making. Meet the ‘Made by Google’ Home Hub.

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